Find out where you're actually stuck
Turn your startup from an idea on your laptop into a real business generating real revenue — one validated milestone at a time.
Takes 3 minutes. No credit card.
Find Your Stage
10 quick questions. No credit card. See exactly what's blocking your startup right now.
The Reframe
Your stage isn't how long you've been building. It's what you've actually proven.
A company could be five years old and still be stuck at First Revenue. Another could be six months old and already at Growth Engine. Your stage isn't a function of time — it's a function of evidence. Find your current bottleneck. Fix it. Prove you've fixed it. Move forward.
How It Works
Idea → Company
STEP 0
Idea
A real person can use it
STEP 1
Problem
People consistently confirm the problem
STEP 2
Offer
A clear offer exists
STEP 3
First Revenue
Someone pays
STEP 4
Repeatable Sales
Consistent pipeline + conversions
STEP 5
Product-Market Fit
Retention, referrals, repeat usage
STEP 6
Growth Engine
One or more repeatable growth channels
STEP 7
Scale
Revenue grows without the founder doing everything
STEP 8
Company
Team, systems and economics are healthy
The Loop
Stage → Constraint → Mission → Actions → Evidence → Accountability
Stage
Where are you right now?
Constraint
What's the one thing stopping you from progressing?
Mission
What are you trying to achieve over the next 7–14 days?
Actions
Exactly what you need to do.
Evidence
What needs to be true to say you've completed this stage?
Accountability
Who is going to know whether you did it?
Your Growth Card
This is what you get
Your Journey
- 🟢 Idea — Complete
- 🟢 Problem — Complete
- 🟢 Offer — Complete
- 🟡 First Revenue — YOU ARE HERE
- ⚪ Repeatable Sales
- ⚪ Product-Market Fit
- ⚪ Growth Engine
- ⚪ Scale
- ⚪ Company
Your current bottleneck
You don't have enough sales conversations.
Your mission this week
Have 10 conversations with potential customers.
Progress
4 / 10 conversations complete
Example Growth Card — illustrative, not a real member.
The System
The system that gets you to the next stage
Your stage and constraint are just the starting point. Membership is the ongoing system — missions, accountability, and a community of founders moving through the same journey.
FAQ
Common Questions
That's exactly what the diagnostic is for. Don't guess — answer 10 evidence-based questions and we'll tell you.